Biotech News - New Report Analyzes Pharmaceutical Market Segmentation Spending, Strategy and Im

New Report Analyzes Pharmaceutical Market Segmentation Spending,
Strategy and Implementation
Thursday June 15, 9:55 am ET

RESEARCH TRIANGLE PARK, N.C., June 15 /PRNewswire/ -- Pharmaceutical
business intelligence leader Cutting Edge Information announces the
launch of a new report, "Pharmaceutical Market Segmentation:
Spending, Strategy and Implementation"
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(http://www.cuttingedgeinfo.com/pharmamarketsegmentation/index.htm).

The report assesses real pharmaceutical companies' market
segmentation spending, structures, strategies, staffing and
implementation practices. Compiled from interviews and surveys with
marketing, market research and sales executives in the
pharmaceutical and biotech industries, the report allows drug
companies to compare and improve their own market segmentation
methodologies.

With the industry reversing course on sales force expansion,
companies are in need of finding more effective sales practices.
Rather than dominating the market through sheer number of sales
reps, companies are developing more targeted marketing campaigns -
aimed at selling to the right candidates, in the right way.

Pharmaceutical companies use market segmentation techniques to slice
their sales targets - be they physicians, consumers, or insurance
payors - into groups based on factors as simple as demographics,
geography or prescription volume. More sophisticated companies add
measures including behaviors, attitudes, and psychographics to their
segmentation plans. Compiling these factors and grouping targets
based on their characteristics allows companies to develop campaigns
that hit targets with the most effective messages through the most
effective mediums.

"This report can help pharmaceutical and biotech companies develop
stronger and more effective market segmentation strategies. Our
research shows the resources companies dedicate to market
segmentation, how real companies grade the various segmentation
techniques in terms of their effectiveness, and how companies
overcome many of the challenges associated with segmentation
implementation," says David Richardson, senior research analyst at
Cutting Edge Information. "With sales force expansion slowing
tremendously and even reversing course, companies are trying to find
more effective ways of reaching their key targets - and influencing
their actions. Market segmentation is helping them do this."

According to Richardson, companies need to keep pace with the
industry leaders in terms of effectively reaching their target
markets. Otherwise, their brands could get lost in crowded markets.

To view a summary of this report, visit
http://www.cuttingedgeinfo.com/pharmamarketsegmentation/index.htm.
For more information about Cutting Edge Information's new report,
contact David Richardson at David_Richardson@cuttingedgeinfo.com or
919-433-0216.

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Source: Cutting Edge Information

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