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Overcoming Adoption Challenges for Pharma Industry Highlighted at
Patient-Level Data Conference, November 2-3, Arlington, VA


ARLINGTON, Va., Sept. 15 Strategic Research Institute is
pleased to announce the upcoming Patient Level Data for the
Pharmaceutical Industries conference scheduled to take place on
November 2-3, 2005 in Arlington, VA. This conference will focus on
how patient-level data boosts pharma marketers strategic decision
making and marketing effectiveness, whether they are marketing to
managed markets, physicians, consumers, or policy-makers.

As patient-level data continues to be adopted by marketers, a
new level of precision is compelled to pharmaceutical sales and
marketing strategies. By providing an evidence-based assessment of
physician treatment practices and patient outcomes, pharmaceutical
companies get a better understanding of untapped market potential.
This information leads to better decisions regarding resource
allocation, targeting, positioning, and messaging.

The conference features presenters from industry such as big
pharmaceutical manufacturers and service providers of marketing
information.
Complete list of presenters includes: Amgen, Inc., Access Biotech,
AstraZeneca, Bayser, Biotechnology Association, Bloom Marketing
Solutions,
Booz Allen Hamilton, Bristol-Myers Squibb, Centocor, Inc.,
Commodicast, Inc.,
IMS Health, NDC Health, Pfizer, Inc. Pharmetrics - A Unit of IMS
Health,
Sanofi Aventis, Solvay Pharmaceuticals, Inc., V2Gfk & University of
Utah
College of Pharmacy.
The keynote to be featured on the first day morning plenary
is "Patient
Level Data - Overcoming Adoption Challenges," presented by Joyjit
Saha
Choudhury & Charley Beever of Booz Allen Hamilton, followed by the
keynote
entitled, "Using Longitudinal Data for Knowledge-Based Decision
Making,"
presented by Mark Stevens of Sanofi Aventis.
Interactive panels featured on the agenda are: 1) Leveraging
Patient Level
Data to Develop Physician Referral Patterns, Methodologies and
Business
Implications -- moderated by Solvay Pharmaceuticals, and 2) Patient
Level Data
Revolutionizing Marketing Effectiveness, an Interactive Discussion --
moderated by Booz Allen Hamilton.
To register for the conference, please visit
www.srinstitute.com/cs329.
THE LAST DAY TO REGISTER AT THE DISCOUNTED RATE ($400 OFF) IS
FRIDAY, SEPT.
16TH.

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